Brand Cues

Brand cues stand for all the methods of expression that Doosan employs to deliver its brand, including its logo, corporate identity, slogans, and communication activities.



The colour representing the Doosan Group

“Endeavour Blue”
“Working hard on new things”

Endeavour Blue is the color of initiative and positivity.
It is the color of determination for a new world with positive thinking and a thirst for challenges.

Endeavour Blue is a warm, hopeful color for a bright future.
It is the color of vitality that foresees the future and prepares for it with a positive attitude.


Rules on background color application

For the logo on the background in the main color or black & white,
100~80% white and 20~0% exclusive colors are used.


Clear Space

Securing a margin around the logo prevents the logo from looking cluttered or chaotic by being overly adjacent to elements such as headlines, main text, and images. Always use minimal margins to maintain the logo’s original form and maximize visibility and visual impact.

When applying Wordmark, it is necessary to secure sufficient space according to the space regulations.
Based on Doosan’s “D” height, there must be a minimum space of “D” height on all sides


Margin B can be applied if it is difficult to assure readability due to space constraints in outdoor media,
such as outdoor advertising and stadium fences, where readability is important.